Blake Masters: Winning the ground game
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Success Story: Blake Masters
The Republican primary for U.S. Senate in Arizona was one of the nation’s most closely-watched campaigns of the cycle and the Blake Masters team depended on Numinar for a winning ground game. Given the candidate’s background, the campaign desired the best technology provider in the market for their primary grassroots and get-out-the-vote efforts; one that would enable data-driven decisions to steward the money the team was fundraising.
The campaign started with Numinar’s best-in-class data and voter outreach system to build tailored, localized geofences to reach voters about campaign events across Arizona and to build grassroots support.
Volunteers depended on Numinar’s easy-to-use software that enabled them to quickly get to work without extra training from the campaign.
Numinar was the campaign’s centralized place for all of their outreach efforts through texting and phone banking, surveying capabilities using text and IVR, and modeling.
By the end of the primary, the campaign used Numinar to knock more than 11,000 doors across the state and send more than 300,000 text messages; building a grassroots surge that ultimately led to the campaign’s win in the primary race.
“The Numinar team was excellent —hands on, incredibly responsive, and willing to adapt as we built out a statewide network with thousands of volunteers.”
Amalia Halikias, Campaign Manager
Impact at a Glance:
- 329,000 Texts Sent
- 172,000 Surveys Sent
- 11,100 Doors Knocked
- 3,200 Calls Made
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