Fast, Accurate Polls. Anywhere.

Numinar’s Conversational Text Poll predicted 58% would oppose the initiative. The vote landed at 58% opposed.

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Needham, Massachusetts placed a controversial zoning initiative on the ballot.

With just days before the vote, Needham Residents for Thoughtful Zoning (NRTZ) needed quick insight into the community’s standing on the special election for its more than 30,000 residents.

Numinar’s Conversational Text Polls equip partners of any budget or sample size to run accurate tracking polls. Within 2 hours, NRTZ collected 621 responses from 10,000 voters, a more than 6% response rate. The results of Numinar’s poll predicted that 58% of residents would vote against the proposition.

With 11,000 votes cast in special election, the No vote landed a 59%-41% victory.

"The results from Numinar helped us aggressively target voters through additional texts, phone calls, and digital targeting,” said RNC Committeeman Brad Wyatt. “On election night, the final results mirrored the initial survey at 58%, Numinar made our campaign leaders look like political geniuses.”

No campaign should be without the tools to put data at the center of decision-making. For $1,000 NRTZ received an affordable and actionable snapshot informing them how to deploy resources in a final push.

To learn more about deploying Numinar’s Conversational Text Polls for races of any size, reach out to team@numinar.com.